Nationwide Cleaning Products (NCP), a local supplier of office and household cleaning solutions, is rebranding to enhance its market presence and create a more cohesive brand identity. The previous branding lacked consistency in typography and color, which made it difficult to establish a recognizable image. Additionally, the lengthy company name often led to confusion among consumers.

The new branding introduces a lettermark logo, focusing on the initials “NCP” for a simpler, more memorable identity. A blue color palette has been chosen to evoke cleanliness, freshness, and reliability—key qualities that align with the brand’s core values. The cohesive visual identity also includes a modern typeface that ties together all branding materials.

By refining its look, Nationwide Cleaning Products aims to improve brand recognition, foster customer loyalty, and better communicate the quality of its cleaning products. This rebrand positions NCP for growth in a competitive market.